CASE Studies

VISTA COLLEGE PREP

VISTA Achieves Excellence

VISTA Makes Learning Joyful

Dentro de Vista College Prep: Qué hace a nuestra escuela una de calidad

Inside Vista College Prep: What Makes Our School Different

Dentro de Vista College Prep: Qué hace a nuestra escuela una de calidad

Inside Vista College Prep: What Makes Our School Different

Vista College Preparatory Charter School, a network of five tuition-free public charter schools, approached GoodWorks to launch a video campaign as part of their rebranding efforts. This was a first-time venture into this level of production for the client, making them both excited and apprehensive about taking on such a significant project.

The final video exceeded the client’s expectations, encapsulating the essence of the school’s mission and its rebranded identity. The feedback was overwhelmingly positive, with viewers moved by the authenticity and emotional depth of the work. In the client's words, "All who have seen it raved about it and several were brought to tears." By taking a client who had never embarked on such a project before, we not only helped them launch a successful rebrand but also created a visual narrative that left a lasting impression on everyone who watched it.

PHOENIX ART MUSEUM

The First Time

Wish You Were There

Represent

Phoenix Art Museum approached GoodWorks to create a series of films to celebrate its 60th anniversary. Rather than taking a traditional commercial route, we pitched the idea to produce 3 short films that would encapsulate the essence of the museum and its profound impact over six decades.

The final films premiered at prestigious film festivals around the world, including the Oscar-Qualifying New York City Children's Film Festival, were featured on major platforms like Vimeo and Short of the Week, amassed nearly 100,000 views, and won an ADDY award. The success of these films led to an ongoing relationship between GoodWorks and the museum, resulting in dozens of additional projects over the years.

Four years later, these films continue to be a centerpiece of the museum's marketing efforts, showcasing the enduring impact of narrative storytelling.